Christmas Numbers
Christmas is one of the most highly anticipated holidays. People start shopping as early as stores can put out Christmas inventory because the early bird always gets the worm. Every parent wants to buy the best gift for Christmas. People always spend more money than they intend to. It is like going to the grocery store. Believe it or not you probably will spend less money than you did the year before. Some shoppers are not prepared for the holiday season while others even make a budget.
Most people are not prepared to spend large amounts of money on the holiday season. According to “Holiday Spending by the Numbers” by Brad Tuttle, merely thirteen percent of customers save money throughout the year for the holiday season. That means eighty-seven percent are not prepared to spend large amounts of money on the holiday season. Of the customers who made budgets for the holiday season, thirty-nine percent went over the budget.
Discounts play a big role in the holiday season. “Holiday Spending by the Numbers” claims only thirteen percent of customers are willing to pay full price for specific gifts. Eighty-seven percent of shoppers are not willing to buy gifts unless there is a discount of twenty percent or more. It is harder to turn down a gift that has a discounted price than a gift that does not have a discounted price.
To sum it all up, majority of people are not prepared to spend a lot of money on the holiday season. People want to buy gifts that are sold for a discounted price. The reason some people spend so much money on Christmas gifts is because cheap gifts are hard to pass up.
http://business.time.com/2010/11/03/holiday-spending-by-the-numbers/
